What the cat category
is running on Meta.

Curiosity + discovery framing — "uncover" and "find the perfect match" work without explaining the product. Use for Cat Years: "find out what they've been missing."

No headline — video carries the message. Test a Cat Years video with zero overlay text and let the cat reaction do the work. "Real ingredients" angle: lean into what's actually in the treat.

Humor + bonding narrative in UGC format. A creator showing their cat going wild is more scroll-stopping than any branded visual. Test Cat Years with a creator whose cat has a personality, not just a reaction.

Use review count as standalone headline — "X cat parents can't stop ordering." Then close warm traffic with bundle or Affirm. Video (TOF) + image DPA (retarg/promo) is a clean funnel split.

"We're not a big pet food brand. We're cat parents who made something better." Founder-voice copy disarms skepticism. Use for Cat Years: "we made this for our cats first." Video (TOF) + static benefit reminder (retarg).

"Are you sick of [pain point]?" pairs with "we built a better version." Risk-free trial as the risk reversal. Use for Cat Years: "sick of treats your cat ignores?" Then lead with trial offer as the close.

Stat-led headline + emotional outcome. "Neutralize 98%" is the claim, "stay together" is the payoff. For Cat Years: "X% more engaged in 3 minutes" → "the treat they'll beg for." Vet credibility as authority close.

293 days — longest in this report. Authority + affordability together ("Bobby Flay's best recipes. For less.") is the formula. For Cat Years: pair the novelty claim with accessibility — "vet-inspired, not vet-priced."

"Forget overpriced subscriptions" positions fresh food as the smarter choice. Anti-subscription framing works for any consumable. Note: Jinx's top 5 are currently dog-focused — cat segment not their priority.